Your local liquor store is the most intimate touchpoint, and the most direct interaction you will have in your quest to bring Party Horses to your neighborhood. Foster a favorable relationship, and be consistent with your appeal. Chances are your local purveyor's bourbon aisle is sad and boring. You have an opportunity to be the hero who restores vibrance and glory to your liquor store. We suggest writing a sweetly-worded letter to the manager of your favorite liquor establishment.